Our visual identity is a huge asset. Like at any company, it demands the thoughtful stewardship of every employee, partner, and contractor.
We worked hard to create it. We now have to work just as hard to protect it.
A .zip file containing logo files, typefaces, an ASE color swatch file, and a branded Sketch file
The logo is the embodiment of our brand, captured in a compelling visual. We refer to the circles as "The Spark."
The Spark represents the five steps of The CERCA Framework:
The stacked logo is the primary version, and it’s our preferred logo.
Here it is represented in full color, over a photo, knocked out of black, and over brand colors.
When placing over a photo it is essential to ensure the logo is readable.
Use a multiplied 80% black overlay, if needed.
.5in width for print
75px width for digital
The secondary logo is only used when the primary logo makes the typography or logo unreadable.
.5in width for print
79px width for digital
The monogram is the Spark.
It’s friendly and colorful, and is a visual reference of our core process.
There are three situations where we use it on its own:
.25in width for print
16px width for digital
Use the C as your measuring guide. It’s the perfect delineator for spacing around the logo. No other graphic element should impede on the bounding box in any design format.
R:30 G:111 B:212
C:86 M:48 Y:0 K:17
R:53 G:162 B:28
C:67 M:0 Y:83 K:36
R:255 G:170 B:0
C:0 M:38 Y:100 K:0
R:255 G:105 B:0
C:0 M:73 Y:100 K:0
R:10 G:75 B:184
C:95 M:59 Y:0 K:28
R:0 G:183 B:189
C:74 M:2 Y:30 K:0
R:151 G:215 B:0
C:45 M:0 Y:100 K:0
R:219 G:33 B:35
C:0 M:85 Y:84 K:14
R:88 G:89 B:91
C:0 M:0 Y:0 K:80
The slab is reserved for headlines and callouts only. Use sparingly to show our classic, timelessness, and educational personality.
Clean sans serif for body copy and informational text. The simple and modern typeface is clean and open for easy reading and accessibility.
Roboto Regular is used for Body copy in 16px / 1rem. The recommended size for best readability should not be less than this.
As a general rule if possible, keep all sizes scaling in sequences of 4s. 4/8/12/16/20/24/28/32/36/40/44.
We use two styles of photography: Real and Journalistic.
Think of Real as capturing the classroom as it is. The shots are never staged.
The Journalistic style tells more of a story, but it is not pre-arranged, either.
The goal with both is actual moments of learning with actual students.
Our iconography style aligns with the fundamentals of our Brand. It’s characterized by simple and clean lines, a sense of modernity and overall sophistication.
This graphic element never appears front and center in our design, but still play a vital role in creating brand recognition. Their beauty is in their versatility. They can be used in many configurations, and offer flexibility in ways that the logo can’t.
This seamless pattern evokes friendliness, playfulness and energy.
A sense of motion and flow, as well as growth and the expansion of students’ learning.
Tonality adds brightness and a feeling of optimism, as well as offering a sense of depth.
Using the same graphic guidelines when creating horizontal oriented materials.
If you have any questions regarding the visuals, please contact Sohphie Lin at firstname.lastname@example.org