Last edited April 2018
We teach critical thinking. And for us to stay successful, it’s critical (we’re thinking) that everyone speak, write, draw, and wonder aloud in the same language. That’s why we created these Guidelines. So we can all communicate about ThinkCERCA with the same passion and precision that we use to create our transformative services.
When we all follow these Guidelines, we will transform the world — into enlightened partners, and into empowered critical thinkers, too.
A .zip file containing logo files, typefaces, an ASE color swatch file, and a branded Sketch file
When students realize the power of reason and argumentation, and possess the frame of mind to do it, everything is possible. Learners come to see that ideas are beautiful, and useful, and robust, and really fun. It’s a powerful tool that makes them better communicators, prepares them for the real world, and gives them the confidence to do and be anything they want.
It takes courage to express your thoughts. And that’s why we’re here: to spark courageous thinking in everyone. Because it’s not just about individuals grasping the power of their own minds. For society to function effectively, we need the entire populace to think critically, too.
IT'S WHAT WE DO THAT NO ONE ELSE DOES.
HOW WE DELIVER ON THAT PROMISE.
Our methodology is ambitious. To thrive, it has to be.
We are passionately committed to delivering on student outcomes, and uncompromising in our support for our partners.
We stand for equity, and believe access to quality education is right, fair, and imperative.
Critical thinking is not always easy. Being helpful to those learning it, though, is.
Critical thinking is the key to solving many of the world’s problems. And we demonstrate that argumentative writing is the path to getting there.
These three words should act as a powerful inspiration for us — and our partners.
Good teachers can turn information into insight for their students.
This unleashes a chain reaction of confidence and curiosity, so students are empowered to ask questions and take intellectual risks.
Students now have a lens to ponder, consider, and analyze anything.