Last updated: April 2017.
These are the only versions of the ThinkCERCA logo that should be used publicly. Any other version is outdated.
Default logo. Use for square dimensions.
Gray version is ideal for using in the footer of printed documents.
Use as a favicon, or for social profiles, like Twitter.
When we don't have an icon created specifically for ThinkCERCA purposes, we use Google Material Design icons.
<link href="https://fonts.googleapis.com/icon?family=Material+Icons" rel="stylesheet">
CERCA colors should rarely be used outside of denoting CERCA steps, except for the Audience Blue #307fe2.
Used to refer to lesson types in the product.
Direct Instruction lesson
Additional Reading Practice
Applied Reading and Writing lesson
Care should be taken to avoid creating visual confusion or overload by using too many colors in a single communication. Tints and shades of any color from 0to255.com may be used to expand the palette and provide variety within a limited color range, but will not be added to this Style Guide without Marketing Team's approval.
Use Audience Blue #307fe2 and Base Gray #5b6770 as a starting point in any communication.
ThinkCERCA uses Roboto fonts whenever possible, in web and in print. If not available, use Helvetica.
When case permits, use Roboto Slab as the serif font. Web doesn't typically use serif.
We use this h1 style on ThinkCERCA info pages on our WordPress site. On dark backgrounds, use font-color: #ffffff;
We use this h1 style on ThinkCERCA blog posts.
An h2 should always be used as the subhed of a blog post, as this helps for SEO.
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It is also permissable to use color: #444d54; for paragraph text. This color, #444d54, is one shade darker than Base Gray #5b6770. It is used in blog posts (and this line).